The organization exposes 29 and is suspected of being involved in advertisement in violation of rules and regulations ZhongXiang Eric Tsang Zhao is called the roll

The organization exposes 29 and is suspected of being involved in advertisement in violation of rules and regulations ZhongXiang Eric Tsang Zhao is called the roll
The organization exposes 29 and is suspected of being involved in advertisement in violation of rules and regulations ZhongXiang Eric Tsang Zhao is called the roll
Famous host Zhao ZhongXiang was once reason last year " The favourable brain heart slice of the Great Wall " The illegal short film advertisement is exposed by this newspaper, the voice of the advertisement that this initiates the various circles of society to demand to standardize celebrities to speak on behalf subsequently. Yesterday, the commercial federation's media of China did shopping the professional committee exposed 29 advertisements suspected of being involved in illegality in violation of rules and regulations, Zhao ZhongXiang was once exposed " The favourable brain heart slice of the Great Wall " After the advertising thing of the short film separates for one year, are revised meticulously and broadcast again. The celebrity speaks on behalf the illegal advertisement remains incessant after repeated prohibition the matchmaker purchases Wang WenXue, president of committee, to tell reporters, according to their monitoring, " favourable brain heart slice of the Great Wall " once exposed The advertisement of the short film staged a comeback, the matchmaker purchased the committee to carve and record CDs, planned to send and monitor information to relevant responsible institutions again. It is reported, among the advertisements revised in this one meticulously, intercept each a sentence of provocative " words from the heart " which patients advises by using one's own experience as an example ,Zhao Zhong's auspicious image appears on the fluorescent screen twice, " take the favourable brain heart of the Great Wall with the words of his extremely rich influence in an early one day, can early one day and heart disease, apoplexy and hemiplegia say goodbye " . The matchmaker purchases the committee to think, this advertising content has violated relevant regulations such as " Advertising Law ",etc., belong to and is not examined and approved the medicines short film advertisement that is released without authorization. And the Zhao ZhongXiang one " The advertising language " Contain the affirmation or assurance not expressing the efficiency scientifically. Many celebrity's advertisements were all once found illegal violation. Yesterday, there were two " celebrities " Put into this camp. Medicines " ache and disappear to stick to in White Horse Temple " The advertisement has adopted what the country forbids " The patient advises by using one's own experience as an example " The way introduces products curative effect, the image of Eric Tsang, famous movie star of Hong Kong is woven in in the short film advertisements of more than ten minutes repeatedly. The increased health product presided over by the vast sea " Strength can be high " The advertisement of the short film, interview of news, expert's testimony, parents advise by using one's own experience as an example and pitch into the work, propagate and increase the curative effect good for the brain products, has violated regulations such as " management of health food ", " Advertising Law ",etc.. Some Satellite TV is against the wind " The flicker " Consumers though General Bureau of Radio, Film and Television and General Administration for Industry and Commerce jointly renovated the false illegal advertisement many times recently, but the reporter finds, some medical treatment, health product, mobile phone,etc. all kinds of advertisements that obviously exaggerate are still in some Satellite TVs are rolling broadcast, and violate relevant prohibitions to declare " Effect a radical cure " , " a box becomes effective " , " 99% of the the above that always efficient " Wait, let some consumer especially stay behind to take care of things middle-aged and old consumer in home fool. Medicines broadcast by turns day and night " Set up the wind pavilion " , the Tibetan medicine " The treasure of cleaning the breath " , specially grind medicines " It is open to fill the brain in " Wait for the intersection of short film and advertisement, propagate " always above the efficient 99%, effect a radical cure, cough, breathe heavily disease " ; "Dizzy to have a headache, numb in every limb a box becomes effective, hemiplegia of limb, language obstacle three box become effective, is paralysed in the bed, can't pay five boxes by oneself and become effective s " ,The big talk says to the limit, blow a wild boastly. The expert says frankly the main reason is " Do not fine ruthlessly enough " The matchmaker purchases Wang WenXue, president of committee, to tell reporters, the reason why false TV shopping advertisement remains incessant after repeated prohibition, it exposes some local TV station to be lax to fulfil the duty of checking advertisement on the premise of unordered competition, lack the due professional ethics. "It is the most basic reason of overflowing of the sham publicity to make profit as one's only aim, punishment efforts of relevant regulations is not enough, have encouraged the arrogance of remaining incessant after repeated prohibition " . The advertisement of State Administration of Industrial and Commercial supervises the relevant persons in charge of the department to tell reporters, administration for industry and commerce once proposed a lot of suggestions on " Advertising Law " in revision, include the advertising question of speaking on behalf to the star carries on the overall norm, include the spokesman in the subject category of the advertising activity clearly. The subject that current " Advertising Law " adjusts is media, advertising agency and ad owner three sides, the ones that prepare advertising " The participant " Celebrity star,etc. does not belong to the legal adjusting range for instance. So, cause the industrial and commercial unable celebrity of illegal advertisement to participating in speaking on behalf of law enforcement agency to carry on punishment objectively. The trade complaints hotline, coordinate and solve the trade and complain to it is reported, the matchmaker purchases the committee and already sets up national media to do shopping, safeguard consumer's rights and interests, carry on prewarning and notify to the bad phenomenon of the trade.


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