The draught water trade current situation is investigated: The entry threshold is low Fish and dragons mix up together on the market

The draught water trade current situation is investigated: The entry threshold is low Fish and dragons mix up together on the market
The draught water trade current situation is investigated: The entry threshold is low Fish and dragons mix up together on the market
Cable of July 22 of www.chinanews.com (Xiao YuanYuan) A few days ago, Beijing Municipal Quality Supervision Department announces 31 kinds of draught purified water, mineral water wait for drinking water have the intersection of colony and total number, yeast, mould and the intersection of large intestine and the intersection of fungus and group, inferior the intersection of nitrate and the intersection of content,etc. and problem of exceeding standard, the total number of the colony exceeded standard the highest one reached 9000 times unexpectedly. The industrial and commercial bureau of Beijing unites Municipal Quality Supervision Department to announce, requires the whole city to stop selling the draught water of these 31 kinds of brands to the outside. Nowadays, the food security issue receives the extensive concern, how does draught water drinking the water with residents and is closely related with safely produce, sell, supervise the state? The reporter surveys market of Beijing. Production ink: " every barrel of production cost of draught water of small workshop is the highest exceed 1 yuan " "The overall quality of national draught water is in the medium level, besides Beijing and Shanghai,etc., the draught water qualification rate is lower than 75%. Undeniable, really there are some problems in the trade, if because some accidental factors lead to the fact some producer products are not up to standard, for another example imitate the draught water of brands and flood market,etc.. " The draught drinking water in Beijing is sold to managing Deputy Chairman Yuan Jun of the employer's organization and said to reporters. He says, because the entry threshold of the trade is very low, fish and dragons mix up together on the market of draught water. Mr. Liu who has ever sought the draught water processing factory reveals to the reporter, it needs to be local in administrations for industry and commerce and quality supervision departments and handles the relevant license to produce the draught water, including self-employed entrepreneur's business license, hygiene licence, production licence,etc., employees workers still need to open the health certificate. And some water plants dissociate from control, the majority is unable to provide the intact procedure, even unlicensed business activity. "It is ' family's workshop ' that some are clear-cut, whole family look for a remote place to build a factory building, get into a well or irritate the running water directly, can pull out and sell when filtering briefly. " The question not up to standard of to some brand draught water quality amount, Yuan Jun points out, it is failed to operate according to producing the technological procedure strictly during production that some producers really exist, simplify the production procedure, neglect the safe assurance of hygiene to details such as production environment, corollary equipment, sterilizing the means,etc.. Regular enterprises produce the draught water, only the washing links to the barrel will pass at least 14 processes soon. Behind tedious the intersection of preparation and process, draught water process, it enters to be all closed mechanical assembly line operation area, so as to ensure to bottle aseptically. " pass QS (the quality safety of food) Every batch products that the enterprises authorized produce are demanded to preserve the storehouse for 24 hours or 48 hours, go on examining. Could produce and render to the market and sell after the products of batch of the approved edition out of question. " But Yuan Jun shows, some manufacturers, even slip in this link in the regular manufacturer. Yuan Jun points out, the enormous input in respects such as considering the regular manufacturer in the source of water, factory's building, apparatus, production technology, quality inspection, brand benefit, packing serving,etc. synthetically, the price height of draught water of the famous brand can be understood. And according to personage in the know, the products which the small manufacturer produced, even if it is inclusive to include leasing, apparatus of factory building and loss, worker's commission, charges for water and electricity, raw materials etc., cost only seven or eight mao of a barrel of water comes down on average, it is the highest either exceed 1 yuan. "So, I advise consumers to be careful and select the price to cross the low draught water. " Yuan Jun says. Sell links: " the problem lies in consumers are divorced from producer and regular marketing channel " "The draught water is main and easy to sell links and go wrong. " Yuan Jun says, administration for industry and commerce supervises the range too big, supervise the high pressure, so show the supervision containing marketing channel in water trade of barrel slightly insufficiently. "Some water shops are driven by the sudden huge profits, sell the subquality product or counterfeit and shoddy products to consumers. It is easy to be misled if consumers are ignorant. " As far as reporter know, at present, most draught water brands do not have straight camp to sell the channel or straight camp directly to households and provide and deliver the system, mainly give water to stand and realize through the joining of the distributors at all levels. Water stand, manage sell real water only, profit very meagre, so some ink stand for chase interests, often substitute the real water with false water, and the false water bid is only several one of the real water, therefore can supply water the station bring the surplus profit. In order to understand draught water to sell links the supervision that may exist is being slipped, the reporter investigates of water station lying in in some residential quarter in Fengtai district of Beijing secretly. When the reporter finds an excuse to demand to look over the relevant license, does the boss claim, " what card want to sell water this water stand? I have, is a general merchandise license too, you think that is useful! " Boss reveal many sell barrel containing water water to it stands to be all unlicensed business activities near the Residential Area this still during that time. Yuan Jun points out, " the question of selling link lies in consumers are divorced from producer and regular marketing channel. Consumers can't obtain information from producer, do not know where to buy high-quality products. If consumer's choice attention degree to water shop is not enough, water shop on probably meeting, buying the question products. " Yuan Jun further points out, for the negative impact on whole development of the trade of preventing the unstandard water from standing, the employer's organization will cooperate with administration for industry and commerce to strengthen management next. "Popularize regular system at first, until outstanding water stand, combine in the trade, verification and authentication, and the direct channel of streamlining water and standing with producer, by the appointed qualified water shop of the producer, guide consumers to buy the behavior. And further standardize water station not up to standard, the persons who can be improving encourage it to join and standardize the ranks, the unstandard one is banned gradually. Return to a healthy market of ordinary people finally. " Supervise links: " popularize the direct sales system of draught water and eliminate the irregular channel " Yuan Jun claims, since 2008, the draught drinking water manufacturing enterprise that Beijing gets permission to enter the market will be demanded to adopt China's product quality electron to supervise yard, adopt " one yard for a barrel " If you can't compose yards of way is only manufacturing enterprise, date of production, products symbols standard, if you can't dispatch from the factory, sell after information is true and errorless. After consumers purchase water, can know the true and false of the products by way of phoning or sending the message. Question therefore production, counterfeiter can retrieve and model and supervise yard in batches too, applying to imitating it on the draught water, most consumers will not inquire about and supervise yard each time, so let a lot of imitate draught water and fish in troubled waters. The reporter interviews several consumers at random, it is not attached great importance to that the majority shows. A lot of citizen say it buys draught water to be for drink, stand up convenient mostly, especially in hot weather, so long as will seldom consider whether water quality is safe and reliable voluntarily in question of drinking the peculiar smell out or suffering from diarrhoea etc.. "I did not think the draught water might have drunk safe problems, but even if the expensive water that can buy the big brand too a little is drunk, I feel that may be more secure. " Investigate according to reporter, draught water quality quantity mainly has two major hidden dangers safely, first, not process the semiworkses or small workshop-based water plants of the products according to the strict production technology, second, by growing Emit the water plant of pretending for profit means of draught water of brand in maternity leave. Beijing the intersection of industrial and commercial bureau and relevant person in charge tell reporter whether the intersection of Beijing and industrial and commercial bureau unite Municipal Quality Supervision Department unit to including draught water to sell at product to go on inspecting by random samples, and announce the problem products detected every month, can through own platform such as network, short information of cell phone,etc. to the intersection of issue and the intersection of products and enterprise and distributor make lower shelf park, sell notice also. , can also report and understand the clue through consumers, investigate and prosecute after the relevant department check and verify. According to dividing the work, barrel production and circulation link containing water are supervised the office and industrial and commercial bureau to responsible for in geology respectively, but two supervision of link these mainly take and inspect by random samples and the way which consumers report go on. "Administration for industry and commerce inspects by random samples, consumers report, this is a direct means of the whole market of a rule. But accomplish the really respectful whole trade, need to popularize the direct sales system of draught water, repel the irregular channel through this kind of method. " Yuan Jun claims. "The draught water is a thing from abroad, began to appear in middle period of the 1990s of last century, reached the great prosperity one in 2007. Some questions appear on the market these two years, but I believe it is developed continuously that the draught water trade will still be healthy. As the employer's organization coordinates the development supervising together with the relevant administrative department, market of draught water, channel, production management will improve progressively. Let the good products get better development, let the subquality product contained. " Meanwhile, Yuan Jun shows too, the draught water trade is respectful to exactly need consumers to support to cooperate. Relevant to chain the mistaken idea: The consumers various in style of the draught aquatic products must vary with each individual to choose the Yuan 's to say, consumers have a mistaken idea of several respects, first, the mistaken idea of the price while choosing the draught water too, second, the kind is chosen the mistaken idea, third, drink and is used to the mistaken idea. "Some consumer think I it drinks yuan of waters to be too OK, unnecessary to spend more than ten - 20. " Yuan Jun points out, the draught water price of the large brand is high because the cost is not low, the small workshop, in order to save the cost, probably simplify the technological process. Though mouthfeel is difficult perceiving for going wrong,source of water, last tool, among being clean, allocate to be may off specifications auxiliary facility, bottling respect facility, it is extremely apt to cause the hidden danger of quality. And investigate according to the reporter, some water plants take the unchecked groundwater, probably contain other harmful substances such as Escherichia coli, parasite or heavy metal, people may present, suffer from diarrhoea symptom while being light drink, for a long time, might cause chronic poisoning while being heavy. It is introduced, more general draught water kind includes purified water, mineral water, distilled water, mountain spring, mineral water,etc. on the market at present. Yuan Jun chooses after proposing factors of various fields such as consumer's comprehensive one's own absorbability, economic strength, nutritional status. To drinking getting used to the mistaken idea, Yuan Jun proposes, " drink and use up after the draught water Kaifeng in five days in summer, don't try not over ten days in winter over 7 days at most. In order to prevent the drinking water from receiving the secondary pollution, the drinking machine should be washed hardworkingly too, and try hard to keep out of the sun and shine directly. "


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