Thursday, May 10, 2012

Radically treat the false medicines advertisement persistent ailment make the elderly far away from the advertising trap of false medicines

Radically treat the false medicines advertisement persistent ailment, make the elderly far away from the advertising trap of false medicines
Radically treat the false medicines advertisement persistent ailment, make the elderly far away from the advertising trap of false medicines
Which opens the column: The annual the whole country " Two Conferences " Will open shortly. Do you pay close attention to the fact which hot topics food and medical and health field are most? This year when you hope most " Two Conferences " Problem that it is with safe administration what common people's diet of relation can be promoted and solved? From today, this newspaper opens <>The column, putting up readers and " two Conferences " Heartfelt wishes direct " two Conferences " of readers that the bridge where the representative and committee member communicated, let . Release the advertising announcement of illegal medicines regularly, take the compulsory measure delayed selling to advertising medicines of illegality Through the renovation for many years, the momentum of overflowing of the false medicines advertisement has been contained effectively. With the increasing of supervision, the illegal medicines advertisement is looking for the new parasitic soil constantly too, remain incessant after repeated prohibition with ways such as the free lecture, experiencing free,etc. false behavior of propagating the curative effect of medicines, and these activities regard the elderly as and mainly propagate the target. As to this, the personages of various circles of society call upon one after another to suit the remedy to the case, radically treat the false medicines advertisement persistent ailment, make the elderly far away from the advertising trap of false medicines. Li CunGang, doctor of Sichuan Province Tianquan County institute of traditional Chinese medicine: In my small county towns lived, there are one kind of such special " guests " : They rent the shabby cinema, prop stands, show the multi-functional massage chair or not know medicines that are true or false, declare one's own products " Can cure many kinds of diseases " ,And can have a free trial. Spreading from mouth to mouth, the old men draw out the wallet one after another. Its result can be well imagined: Arthralgia is just the same as before, giddy is just the same as before that have a headache, it is just the same as before to suffer from insomnia forgetfully. At this time, the old men find that had dust thrown into the eyes by oneself. These lawless persons choose the elderly as " Start " The target, not only draw empty their wallet, but also let a lot of old men delay the condition. Hope the relevant department will try every means to devote more efforts to propagating while managing this kind of illegal activities, let the elderly understand a reason: Sick to go to the regular hospital to see the doctor, can't readily believe the sham publicity. Staff member of Anhui TV station Li PinQi: To the elderly, remove the scales from eyes to learn to distinguish false medicines are particularly important in advertisement. The false medicines advertisement often asks the celebrity, expert to speak on behalf for him, make an overstatement and lure a patient and have dust thrown into the eyes; Or make the great breakthrough in science as the bait technically with some disease, lure ordinary people and is fooled. Patient after others will be cured through being so-called " Advise by using one's own experience as an example " To guide people and rise to the bait. Should strengthen and contain by oneself on one hand, does not go to release the false medicines advertisement to news media; On the other hand will even play a one's own role in propaganda of popular science using medicine rationally safely, bear one's own community responsibility. The food medicines Deputy Bureau Director of supervision bureau Zhan JiFu in Fujian Province: Utilize newspaper wait for the intersection of level and the intersection of medicines and the intersection of advertisement and person who break the law that media propagate illegality have than obviously drop already at present. To the lecture with the health, consult, send names such as medicines,etc. and carry on the false activity that propagates free, should further devote more efforts to attacking. Propose utilizing one year or so, cooperate through many departments, organize all types of media meticulously, refuse the advertising activity of false medicines, has already strengthened the self-containment consciousness of the media, also strengthen consumers' self-protection ability and consciousness of safeguarding the rights in accordance with the law. Under the regulatory ystem at present, must strengthen the efforts of comprehensive administration, led by government set up one by the industry and commerce, illegal medicines, medical equipment, advertising working mechanism of health food of comprehensive administration that departments such as food medicines supervising, hygiene, public security men, broadcasting and TV, propagating,etc. participate in. (staff reporter Wang ChunMei puts in order)


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