Jiang Cheng keeps a close watch on the network advertisement Once violation will be checked severely

Jiang Cheng keeps a close watch on the network advertisement Once violation will be checked severely
Jiang Cheng keeps a close watch on the network advertisement Once violation will be checked severely
Hubei Daily news ( Reporter Zhang ZhenZhen, the reporter Zhang Di, intern Yang continue beautifully) Manage the favorable device of advertisement in violation of rules and regulations of the network. Administration for industry and commerce learnt from Wuhan yesterday, this city would build up advertising monitoring center, supervise the network advertisement especially. In recent years, the advertising scale of the network is developed swiftly and violently. " but its problem is very serious " ,The trade mark advertising Wang WeiLi, division chief of place of municipal industrial and commercial bureau in Wuhan says, mainly shows that utilizes the network to release the false advertisement of joining, medical medicines, involving in yellow etc., and influence the surface to be large, it is wide to cheat the surface. In half a year last year, this city conducted 161 cases that the commerce swindled on placed, the amount of money involved in the case is more than 13 million yuan. It is reported, the supervision of network advertisement of the industry and commerce, mainly receive and complain, investigate and prosecute at present, can't find in advance, the scarce control wholly too. Wang WeiLi introduces, after the advertising monitoring center builds up, will monitor the particular field with the special software, discover the problems voluntarily in time, prevent citizens from being deceived more effectively. The centre will mainly monitor the website that Wuhan area put s on record, and network advertisement that releases in the name of enterprise of Wuhan. Administration for industry and commerce of Wuhan says, once find questions such as the false network advertisement,etc., will fine according to 1 to 5 times of advertising expense of place of " Advertising Law ", and demand to bear corresponding compensation responsibility.


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