Wal-Mart was fined for 20 times in 5 Why " foreign brand " "foreign flicker "

Wal-Mart was fined for 20 times in 5 Why " foreign brand " "foreign flicker "
Wal-Mart was fined for 20 times in 5 Why " foreign brand " "foreign flicker "
According to report of September 20 of CCTV " Focus ", serious imitating green pork incident rises from Chongqing recently the biggest retail enterprise group Wal-Mart in the world. According to another report, in the past 5 years, Wal-Mart is forfeited for more than 20 times illegally in China, have been fined for 8 times from January to August this year alone. It is not unique, some is red all over the global, infatuated " foreign brand " well received by Chinese consumer ,Although advocate carrying out without restraint " The whole world seeks unity of standard " With " rigorously enforce the management mode " ,But its shops in China produce the scandal again and again. Kentucky " The soya-bean milk door " , a thousand hand-pulled noodles of flavor " The door of soup of bone " , Da Vinci " Build the false door " Wait for the incident one after another and publish, " foreign brand " Why become one after another " The foreign flicker " ? These enterprises taking responsibility and morals as selling point, can break one's promise and lose Germany really? By the seeing of the author, it is a great inducement to be possessed with a lust for gain. These " foreign brands " Break one's promise or is suspected of being involved in making the fake, is undoubtedly driven by enormous interests; And the specific functional department is to some " The foreign brand " It is tolerant and accommodating to manage violably illegally, vertical Yong and encouraging " foreign brand " Arrogance. In this case, after each incident appears, always fall into a strange circle: The trade company returns one step, has apologized; Consumers return one step too, have excused me; The supervision department fines some, has finished. Go round and begin again, form the vicious circle. Secondly, it is to push hands to supervise and do one's best importantly. The near future " * *The door " Take place frequently incident,but mostly is it media let's report whether or report formerly, if you can't enforce the law, get involved masses in after, this kind is " supervised and melted passively " It is some " The foreign brand " Important reason to feel reassured and emboldened on account of the support in China and seek loopholes. The fact proves, depend on " foreign brand " It is very limited to contain the result by oneself. Relevant functional departments should bear one's own duty firmly in mind, remember well all the time oneself is administrators but not consumers, should not entertain blind confidence to these famous foreign brands like consumer. If the supervision department is right " The foreign brand " False for propaganda, illegal operation or interfere to pay no attention to at suspected of being involved in swindlinging behavior, or only make " The drizzle " The punishment of the type, " foreign brand " So happy as to " do as they do at Rome " ,Even forget what is right at the sight of profit, turn into the body " foreign flicker " . So, the task of top priority is that our relevant functional department should make strict standard and severe punishment system on the relevant problem, supervised and carried out by the specialized government organ, and encourage masses and media,etc. to carry on supervision, form an intact, stereoscopic, multidimensional supervision monitor system, at the same time, ask the responsibility the supervisor of the non-performance. In addition, it is the base to punish too lightly. Legal deterrent force is not enough, the cost of dishonesty is low, even " foreign brand " Also will profane sincerity, make a desperate move, trample on consumers' rights and interests wantonly under the enticement of the profit. We can say, as to its income in violation of rules and regulations, it is instantly to punish lightly " * *The door " The most important reason to emerge in an endless stream. If we study the efforts of punishment to P G and Uniliver of European Union (European Union once drove the price of the detergent to command the penalty note at nearly 320 million euro to two enterprises, in 5 year up to the end of 2010, European Union alone to drive enterprise of market price subject to euro of penalties jointly) ," foreign brand " Dare to act wilfully and wildly in China? That is to say, only " foreign brand " Breaking the law once in violation of rules and regulations, we let it pay heavy cost. Only in this way, they can learn to explain sincerity, manage in China honestly.


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