Trust crisis of facing the milk standard and disputing the back

Trust crisis of facing the milk standard and disputing the back
Trust crisis of facing the milk standard and disputing the back
Centre on the level of the milk standard, the dispute of two persons in charge of association of local milk industry in the north and south is uploaded in the network bubbling with noisely. Even the clarification on this website of Ministry of Public Health, people's doubt was not still given up completely either, even people believes stubbornly that " may as well drink boiled water to drink the milk! " Standard " a sea-fight " Attract the eyeball so, have no need for reticence, this has direct relation on trust crisis of the quality of dairy products with consumers. See a group of figures first: China's General Customs the intersection of official site and statistic reveal, import the intersection of milk power and average price, rise by a wide margin 42.6% 2010, but the import volume of milk power of our country has still increased by 67.8% compared with the same period of last year, is up to 414,000 tons. Meanwhile, Chinese association of dairy processing industry statistics show, domestic infant and pre-school children filled a prescription the output of milk power dropped by about 12%. The trust crisis has brought up compatriots in the dairy products, especially infant and pre-school children fill a prescription on the consumption of the milk power " Seek something far and wide when it is within reach " Partiality. Almost have no consumption habit of dairy products from Chinese, to " a cup of milk of every day " The forming of the idea, Chinese milk industry thereupon takes off. It's a pity, " gather cyanogen amine incident three times " Wait for a series of dairy products quality incident, has caused the serious wound to Chinese milk industry. Disease come if mountain pour, disease go reel off raw silk from cocoons, one reputation of trade can collapse with a loud crash overnight, but it is difficult to repair it as before overnight. If you want to establish consumers' confidence again, what counts is the operator should fight for this tone by oneself, what counts is the persons who supervise will guarantee quality more strictly, in order to reinvent confidence for consumers. It is very sensitive to go through the consumers of these things source quality of milk, products standard and produce to the quality security system, this is very normal; Producer and persons who supervise should not regard this kind of psychology as and find fault on purpose, on the contrary, should face these sounds, regard as and promote one's own improved clarion call, does not neglect any link. Should help milk government,but this with requirements strict, last supervision and should run parallel with. Hope to no longer become the focus that the public opinion pays close attention to as the national standard of the minimum exigency one day, the ones that were discussed in the trade warmly are how to establish brands by far higher than the enterprise standard of the national standarding. Arrive that day, confidence reinvent and milk industry revitalize not far from consumer just. (king weak Wen)


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