How does the private hospital gain both fame and wealth Ask the way to supervise three times

How does the private hospital gain both fame and wealth Ask the way to supervise three times
How does the private hospital gain both fame and wealth Ask the way to supervise three times
Talk with people: Edit to Miao Miao Expert Yu ZongHe ( The private hospital of association of Chinese hospital manages branch's president) Liu GuoEn ( Professor of economics of Guanghua School of Management of Peking University) Operator Zhang XiHai ( The male genital of Henan Ying likes a sea Chinese medicine osteopathy director) [News pegging ] Have been known as " The best anus intestines hospital " Beijing Dong Da anus intestines hospital be exposed sham publicity, medical treatments excessive a few days ago. It is not unique, a private hospital in Hubei is with " free " The physical examination is a shop sign, cheat several hundred women and do the gynecological operation. There are statistical data that reveal, in the first half of this year, monitor more than 3000 medical advertisements of illegality in Beijing, among them the private hospital accounts for 73.6%. There are data that reveal, the private hospital above 90% of the whole country has advertising unlawful practices even more. Ask: How to improve a trust editor: Though the private hospital relatively develops on a large scale in recent years, the society is still relatively low to its trust. The private hospital is in managing, standardizing by oneself, what questions are there? Do sham publicity, excessively medical phenomenon really exist? Zhang XiHai: With initial stage" The false doctor of false medicine " Situation compare,private hospital in now getting getting a lot of in more norm already. However, the public's old impression is difficult by torsion for the moment, believe in the sense lower to the private hospital. This must change by better behavior of private hospital. But those problems that you talk about exist. The hospital will develop, need someone to see the doctor, very private hospital lacks the good doctor, should attract people to come, what is to be done? The simplest one is to propagate oneself, enhance the reputation through a large number of advertisements. Some advertisements speak a wild boastl y, can go to the hospital to have a look, it is far from that matter. Meanwhile, after some hospital go the intersection of patient and flicker, various laboratory test, expensive the intersection of physiotherapy and on event. Patient and I have said, some private hospitals in saving see the doctor, does not often know what is the matter, test fee, expenses for medicine on two 3,000 yuan. More abominable situation is, some hospitals also use false medicine, even the doctor diagnosing it does not possess qualification. This does not make fun of the patient's health even life! Yu ZongHe: Should say, in the initial stage of development of private hospital, there are really many questions. But development needs a long time, it will be a course improved gradually. Though these problems still exist now, with leading and supervising normal enhancement to the propaganda of the private hospital in recent y ears, the situation is taking a favorable turn gradually. The very different state appears in the development of the private hospital now. Some hospitals begin to plan long-term strategy, move along the road toward doing brands, having direction of sincerity, there are a few hospitals, the motive of chasing the profit is still deep-rooted, therefore the problem happens, also unavoidable. Cause social strong response to be mainly sham publicity, cheat patients, excessive medical treatment, employ and have no clinical technical staff of qualification etc.. Two asks: Make money and is destined the evil mind editor: A lot of people think, the private hospital should make profits, but the hospital is a conscience undertaking, so the private hospital goes wrong it is normal. If really so? Yu ZongHe: The private hospital appears and develops in our country time is not also very long. While encouraging the private hospital to develop at first, how on earth to develop, standardize and management by some way, there is no very clear planning. So, the verification of the entry of private hospital is lax in initial stage, lea d to the fact some persons not knowing how to do medical treatment entered this trade. Some even give the money through giving the local government leadership, was released by the green lights of No. one. This is part of the reason why the private hospital goes wrong. But a main one, I'm afraid it is still investors' idea issue. Some people invest in the hospital, the purpose is very simple, but make money. The society devotes, as people's health service, behind ranked very. Run the private hospital if just in order to make money, the short-sighted acts and efforts for expediency, it is very difficult to avoid. Liu GuoEn: The management and administration of the private hospital go wrong, the boards probably can't be all hit on private hospital, care about, supporting, unfair environmental condition in the past, hardly absolve oneself of the blame too. It is the indispensable two sides in the management to support and supervise. Provide some conditions for it, and corresponding management, it should be reciprocal. If can provide for private hospital with the equal condition of the public hospital, let them enjoy unity, fair, just management, it will be much more valid to manage and standardize than before. Someone emphasizes, the technology of doctor of the private hospital is not high, but should see, our management, in respects such as the qualification certification, technology improving, on-the-job training of these personnel,etc., what is done? So, instead of, the manageral confusion of private hospital is their own question, question that it would be better to say it is the whole hygiene management system. They have been repelled except category of our everyday control. Three asks: Make money while being legal in where editor it will be Luis: Back the increasing of efforts accompanying by in the country now, the private hospital meets unprecedented well developing the opportunity. How should the private hospital catch this opportunity? What kind of norm or support should government and the society off er? Zhang XiHai: As the private hospital, should gain and believe in, it must be diligent from two respects that I think. First, good medical skill. The private hospital should attract patients, except depend on the advertisement, should depend on one's own capability even more, depend on the intersection of patient and the intersection of mouth and the intersection of mouth and public praise according to legend. This needs to be guaranteed through the improvement of the medical skill. The second is the good medical ethics. Doctor and hospital cure the sickness to save the patient, heal the wounded, rescue the dying, can't only want to make money. Only pay attention to medical ethics, could improve good reputation degree of the hospital, could realize the development for a long time of the hospital too. Yu ZongHe: To the rational norm and supervising effectively, need to be multicell to leave together of the private hospital. As the Ministry of Health, should be through making the policy, realize to the private hospital that supervises effectively, pay appropriate stringent environment, encourage them to develop. To that those qualification is bad, lack sincerity, can pass administration's legal means, the ones that should be punished are on punishment, it is closed that should be closed. The function that though employer's organization, trade group do not possess and enforce the law, can pass and strengthen the communication with the administrative service division, propose the suggestion etc., to strengthen trade management on the administrative responsibile institution, law enforcement agency. Meanwhile, should strengthen sincere consciousness in trade inside, realize and contain the norm by oneself, strengthen the guide of the private hospital. As to private hospital, need to establish brand consciousness, can't just think of very small profits at the moment. Gets and runs the license of the private hospital, just first step. The really difficult one, needing long-term efforts to realize, it is Germany of the hospital, only how real 's institute by rule of virtue,are there Israel Germanies . Liu GuoEn: Government does except support and authorize, but also add? Severe �� tough Guo ���Ӧ� Xi �� Coffin Pray �� ' s difficult �� ' s instep to teach Throw the noise and Steal the bag and stir apple � low bank in �� ' s dirt Mao Sedan-chair Pan cough time send Wan, wave, let out the intersection of meal and the intersection of �� and the intersection of sand and the inte Rsection of �� and eye, take Huan? The professional association of China's health care is numerous at present, but contribute the intensity is very limited. The government should go all out more, compose right specialization to organize, promote the norm of the whole trade and grow up healthy and sound through specialized organizational management. This is a localization of multi-win. In a word, want, let private hospital, and even whole the intersection of health care and trade can make the intersection of health and sust ainable development, must lack the direct intervention of the aspect of business of some administrations, guide, support and management of organizing in more non-governmental specialization. This does not say government's management is unnecessary, but should define the duty clearly. For example, respects such as technical standard, policy environment, standardard management,etc., the government is duty-bound. Micro decision and management and administration that and relevant medical care offer, should hand in and implement by serving subject and trade and organizing more. The editorial afterword is from an investor's difficulties, development to the private hospital of a city is puzzled, and then reach suggesting ways and means of expert and insider, explore the ways of developing road, supervision, " the private hospital difficulty is here " The series of reports are over until today. Living environment good, private hospital have difficulty in taking a step, some take unconventional means " move shortcut " ,drag for quick money, this cau se living environment its improve while being difficult again conversely: The public distrusts, there is worry in carrying out actually in the preferential policy. This vicious circle while already developing as the private hospital. Today, the country encouraged development of private hospital, the private hospital demands urgently to get rid of the vicious circle, realize the benign development. This is due to helping hand of a policy, can't do without the trade norm and contain by oneself, can not lack examining oneself of the private hospital even more. If this group of reports can play some impetuses to this process, it is our greatest honour.


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