Mao QunAn: The bottom line is do not tell a lie

Mao QunAn: The bottom line is do not tell a lie
Mao QunAn: The bottom line is do not tell a lie
" the accident happens, show the spokesman's true quality just at this time in the red tip of outstanding intern and king of staff reporter's the Guangxi Zhuang Autonomous Region, and I think, spokesman real time, before the accident happen. " On the eighth issue national press spokesman's business training class, Mao QunAn giving lessons says. " 7 23" The motor car accident of warm line of Ningbo has pushed the press spokesman to the teeth of the storm. "Why is after the incident, does not the whole society forgive without listening? " Mao QunAn has put emphasis on the importance of communicating in risk, " the means of transportation which people went out to take has planes, while going by air each time, the attendants should all demonstrate tirelessly how to withdraw and wear the oxygen face guard, this is that the risk communicates in fact. " He thinks, accepting intensity level relates to the fact that the risk communicates to the accident of the public, and this is one of press spokesman's main work. In the face of lacking the public understanding to the high-speed rail, can't emphasize the modern techniques simply, and should brief on the risk. "What does the risk communicate? We can be interpreted as having an preventive injection. " Mao QunAn says, in April of 2009, the first type H1N1 influenza incident will Ministry of Public Health's the first time use the risk to link up the theory to guide news briefing consciously, voluntarily. At that time, whom Ministry of Public Health make at first the intersection of risk and prediction scheme, rob in releasing as first type the intersection of H1N1 and influenza for the moment once confirming, told the first case that the public appears, there was issue of information every day hereafter, the information issue runs through the whole incident and handles the course, analyze in real time that studies and judges about public sentiment, give play to the expert's advantage to stabilize masses' uneasy psychology, and spike a rumour to the unreal report of the external media in time, clarify. Meanwhile, through the spread of the major media, come to prevent and control positive propaganda. Mao QunAn introduces, since 2006, Ministry of Public Health will ask the Ministry of Health at all levels to set up spokesman's system soon, but not numerous the completion factor remain as before, some departments only appoint one individual as a spokesman briefly. As to this, Mao QunAn emphasizes: "The spokesman is not individual, it is a kind of system. " "Where is the spokesman's difficulty? In the face of the question difficult to deal with like this or so, it is essential for the risk in advance to communicate. " Mao QunAn says, does the risk communication and provides information for media in time ahead of time, tell the public potential dangers, help the public to make the correct response, adopt the effective action, also help the international community to understand and participate in taking action better. Mao QunAn takes the relationship between doctors and patients to say, when the patient was just in hospital, the hospital can tell relative that there is risk of death in the medical course for example, said this words out of question at that time, patient relatives can understand too, but if would take this words as an exmple in patient's death afterwards, others can't accept. Mao QunAn says, the principle that the risk communicates is the trust, announce information early, and listen to the public opinioning makes it participate in. As the public has certain trust intensity on press spokesman and unit represented by it, even if presented some questions, the public can understand and forgive. "Who says first who reasonable, before the thing is not sure, may all speak the improper remark. I talk about the fault words, but not spoken the lie! " Mao QunAn takes a stand, " the bottom line which makes the press spokesman is not to tell a lie. Even if 100 sentences, 99 sentences of truth, among them 1 sentence is the lie. Do not represent your credibility is 99%, know 100 minus 1 equals 0. " Mao QunAn says: "Set up the work group of press campaign, define to a spokesman, let the spokesman make a speech, rob, make a speech for the moment by, melt passive as voluntarily, mistake of correcting oneself, it is the best choice that one's own problem is said forever first. " How to handle the relation with reporter? Mao QunAn thinks, while propagated, should do a good job of reception of media's reporter, treat the reporter in a friendly way, just as there is what a scholar said: "The incident that the public perceives is not a true incident, but the incident of the media promotion. " Mao QunAn says, the reporter is not the beast of prey of jackals and wolves, they hope to know the cause of the incident, and ought to remove the doubt for the reporter as the press spokesman, it is unnecessary to hide from a reporter, avoiding not only can not solve the problem, has sharpened the incident instead. While dealing with and releasing the accident, Mao QunAn emphasizes " gold three principles " : First, should upgrade information to release constantly; Second, until simple language say key information most, speak getting too many reporter scratch constantly the focal point; Third, it proves especially, the good word is not afraid that say repeatedly to do resolution and method which solves the problem. Handle the relation with media well, the attitude disclosed and responded to actively will get support from media. "You do with the communication of the media well at ordinary times, the media will not query you, will believe in you. On the contrary, if does not communicate at ordinary times, that one thing, gave tit for tat. " Mao QunAn says.


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