Thursday, June 28, 2012

What it will be private hospital " Fail to grow up " -The patient distrusts The government is worried

What it will be private hospital " Fail to grow up " -The patient distrusts The government is worried
What it will be private hospital " Fail to grow up " -The patient distrusts The government is worried
Picture patients of people distrust the trade without approving the government is worried In recent years, my national camp's hospital survives when and criticized in applause and querying, praise all the time, still fail to get the real approval of the society so far. At present, whether from the scale or on service ability, private hospitals are all unable to contend with the public hospital. In 2010, my quantity of the national camp's hospital is up to 7068, accounts for 33% of the total number of hospitals. However, it is only 370,000 that the berth of the private hospital is counted, account for 10% of the total number of hospital berths; Make a diagnosis person 170 million person, account for hospital make a diagnosis 8% of the person always. What it will be private hospital " Fail to grow up " ? Reasons are in many aspects. By the look of internal cause, mainly investors lack the understanding of medical law, it is eager to make the fast money, cheat a patient by means such as the sham publicity,etc.. By the look of external cause, mainly government's support is not enough, the private hospital have a great deal of obstacles in such aspects as tax revenue, medical insurance, talent, scientific research, lack the environment with fair competition of public hospital. Encourage and lead the social capital to run the medical organization, it is the general orientation of the medical reform. From today, this newspaper will put out the follow-up story, it is analyzed that the private hospital " fails to grow up " Reason,there are with countermeasure on suggestion of more put forward on protecting the healthy development of private hospitalling. --Editor 1 is mostly abroad " The expert runs the hospital " ,But our country is " Peasants run the hospital " . Every too universally acknowledged to treat good disease completely, or the disease unwilling to cure of large hospital, it seems to become " flicker " that they all dare to manage the private hospital Pronoun. Mentioning the private hospital, a lot of people will think of " sham publicity " naturally With " excessively treat " . " cure haemorrhoids and get to Dong Da " ,This is a jingle of one private hospital. However, this praises oneself as " best anus intestines hospital of Beijing " ,But make a lot of patients greatly disappointed. It is reported, some doctors do not allow taking off even trousers, on letting the patient do enema. Some patients just find operator and doctor are not " well-known doctor " in an advertisement while doing the operation . At that time when some patients is cutting, just knew so-called " painless " In fact " Cry scream " . The patient having it spent several ten thousand yuan, has not cured the disease either, the money has been used up to just let to go. In the intersection of Harbin and one infertile sterile hospital, until " the well-known doctor diagnose " a lot of patient , " U.S.A.'s technology " , " nearly pregnant in 100 days " Wait for the captivating advertisement to attract. However, they find: The inspection result in this hospital, are all that " the oviduct stop up " without exception ,Nearly " check one and stop up one " . Some patients have spent the medical fee of several tens of thousands of yuan, it is pregnant not to have, it is acute to be been cured out instead and infected with the disease. Gynecological and Obstetric Hospital in Xiamen is known as " The best Gynecological and Obstetric Hospital " . However, this hospital divides the patient into well, middle, is lack of three kinds according to the economic condition, treat different patients, take different methods. The doctor marks codes on each patient's case history, show different meaning separately. If it is all right to belong to " Develop " ,on knowing quilt is getting more therapeutic excessively. I am an investor of the national camp's hospital, the overwhelming majority is the people in Fujian Pu field. As far back as the eighties of the 20th century, they visited and went in all parts of the country, signposted on the wire pole everywhere, build up by curing venereal disease. After finishing primitive capital accumulation, they have established the investment company of the hospital, run the large quantities of private hospitals, mainly concentrate on fields such as andrology, gynaecology, infertile sterility, anus intestines, femur head necrosis, tumour, diabetes, shaping and beauty,etc.. The famous expert, Lu HouShan of dept. of orthopedics, of the People's Hospital of Peking University points out, a lot of private hospitals are in order to make money, not hesitating to use various means to swindle, there is not disease that is cured for being sick, the small disease is acted as serious disease is cured. Every too universally acknowledged to treat good disease completely, or the disease unwilling to cure of large hospital, they all dare to manage. The professionalism of Tsing-Hua University Economic Management hospital is managed chief of research office Zhou Sheng and said, the hospital is a capital-intensive trade with intensive, labour-intensive knowledge, abroad mostly " The expert runs the hospital " ,But our country is " Peasants run the hospital " ,This is rare in the whole world. This batch of investors with low starting point, with low quality, with simple eyes, bury the enormous hidden danger for development of the private hospital. 2 private hospitals suffer from the serious one " Advertising reliance disease " ,And it was sham publicity that mostly released. In a single day stop advertise,hospital at once on the house was deserted " face the large countryside in the big city and make great advertisement " ,These are the way of existence of a lot of private hospitals. It is reported, the private hospital suffers from the serious " advertising reliance disease " ,And it was sham publicity that mostly released. Generally speaking, the advertising expense of the private hospital accounts for more than 30% of the business income. In a single day stop advertise,hospital at once on the house was deserted. There is a private hospital in Beijing, the advertisement changes the face once every 3 years. Cured hepatitis B first, cured tumour later, also managed the andrology finally. More than 10 years later, the boss makes and is enough for the money, close the door and go away. The boss say jokinglies: "The patients that should manage have all finished managing. " In television advertising, the private hospitals of Beijing, Shanghai and other places are a mainstay. Boss Lin of a private hospital in Shanghai says: "These advertisements are very difficult to attract the local patient, but can attract the nonlocal patient continually, because they believe the big city, believe the TV station. There are too many Chinese, someone always turns to any doctor one can find when critically ill. " In fact, a lot of private hospital bosses have not regarded running the hospital as " undertaking " ,But regarded as " The business " . So, they generally have " make the fast money " Idea,last plan that be dealt in, be minded by branded and reputation either. Most private hospitals do not build the floor buying, but mainly rent house, reap profit and leave. "A lot of bosses regard hospital as the pig to raise, and does not regard as a child and raised. It eats the meat for killing pigs to raise pigs, and it becomes a useful person for growing up to raise children. " Disease director Dong ShouYi of mammary gland in Henan says. He thinks, the government supervises and does one's best, the media gives up the duty, it is the basic reason that the medical advertisement of the illegality overflows. Because the illegal cost is very low, even if the private hospital is fined some style, can retract the cost. So, the government should strengthen the punishment to illegal advertisement, this is a blow of the lawbreaker, also the protection of the legal one. 3 investors are anxious for success, hope to make money as soon as possible; But the president hopes to follow the medical law, foster the market slowly. The the intersection of idea and until private hospital very general " in a private hospital of Mr.s conflict, to change a president is more hardworkingly than to change the underwear. " Dongguan Li JingBo, director Hua of the east of Guangdong says. Investors and the administrator conflict on the management theory, causing president's frequent and unemployed basic reason. There are private hospitals of home in Shanghai, have changed five terms of presidents in two years. Because investors are anxious for success, hope to make money as soon as possible; But the president hopes to follow the medical law, Foster the market slowly. This kind of idea conflict yes the people? �� all fierce light F felt Luo! " Originally � Key Pu all crane Yan �� Bo betray carboxyl hold in the mouth ������ up construct Jin ���� construct larva of a tapeworm or the cercaria of a schistosome last Mou punishment Yang �� s happy Shen of load 1 ���� s haphazard after drying up writing brush �� lies �� s bright all to ���� of Guo of �� after engraving on gold or silver in person to Fu all Does man good fortune of shank of Palestinian Xing of ancient wine vessel made of horn barium take on ��'s all sad plinth of �� Zhi Pian's words of some sand on land? 0 years " Come to calculate, but form brands and need for longer periods. Shaanxi the intersection of Xi'an and high-new Liu Jianjun, Chairman of hospital, think, that hospital develop to belong to expensive low-income high to lose stage first stage, the hospital dealt in need at least to sustain 3 years, it doesn't need to last 8 years well to deal in. The second stage is that the cost occupies high, the income is increased progressively, suffer the loss at improved fast developing stage, the hospital reaches the balance between revenue and expenditure for at least 5 years, it takes 10 years at most. The third stage is profit stage, it takes 5- 10 years to make profits for the hospital to reach. The general hospital is longer than the time of section hospital, the hospital large in scale is longer than the time of hospital in small scale. To some private hospitals " Earn and run " Psychology,last Zhao MingGang point out whether long and reciprocating slow in cycle when lasting hospitals private, so investors should have long-term strategical planning, should have charitable psychology, can't be only in order to make money, otherwise difficult to enlarge and strengthen. Zhou Sheng thinks, the unstandard question of the private hospital, it is the inevitable phenomenon at stage of particular growth. This counterfeit and shoddy products phenomenon that appears with township enterprise in the initial stage of development has similar places. So we can't " knock somebody down at one stroke " the private hospital ,But should help the private hospital to stride this bank. 4 only lets a pond of water clear, could save a herd of fish. If does not change the mountebank's image, the private hospital will come into the blind alley Trust crisis is the biggest soft rib of the private hospital. For a long time, because there are false propaganda and fraud in some private hospitals, having caused the crisis of the whole trade, it is unable to go out of the shade so far. The patient distrusts, not approves, worries, this is a whole current situation of the private hospital in the government in the trade. The yellow friend, administrative director of extensive region hospital, has told a story loyally in Jiangxi: A neighbour's cold has a fever, want to go to a famous large-scale public hospital to see the doctor. But that hospital is in the city center, not only the distance is relatively far, but also it is very troublesome to register. Then, he proposes what gets home at the gate hits the extensive region hospital. Who knows, that neighbour says: "It is said that is the private hospital of a family, will be killed. Say the public hospital black, the in fact private hospital is blacker! " "If a pond of water pollution, all fish can not live. Now, the private hospital reaches the crucial moment to solve trust crisis. Only let a pond of water clear, could save a herd of fish. If does not change the mountebank's image, the private hospital will come into the blind alley. " Huang WeiDong, group's Chairman of hospital says the good news of Xinjiang. Yellow to defend the east to think, should give play to the role of employer's organization, does not restrain sincerity from doing and curing the behavior, stop the sham publicity cheating. At present, the private hospital employer's organization of Xinjiang has already set up " professional etiquette " ,If find which hospital has unlawful practice, not merely will notify in the trade, will also report to health authorities, propose examining annually and refusing to pass. Xiao ZhengQuan, director of Beijing North Asia dept. of orthopedics, points out, fish and dragons mix up together in the private hospital, there is sincerity, there is no sincerity either, but the patient is unable to distinguish fine or notly. There is a star in the hotels, as soon as ordinary people see several stars, know the service level. The private hospital should set up credit grade and evaluate the system too, make the patient easy to discern. In this case, no the hospital of sincerity is so very difficult as to survive. Health, Wenzhou of Zhejiang, director would rather in charge of big to stand, say a story: " 7 23 " this year After the motor car accident happens, because the hospital is closest to scene of the accident, become the first scene that rescues the wounded. A reporter hears this is a private hospital, wonders very much. He stops a Vice President to ask at the scene: "The wounded have come without paying dues, what if money can not be got back? " At that time, that Vice President did not know he was a reporter, replied one sentence: "What time is it now? Is it important or with important money to rescue people? " Guan WeiLi says, in the impressions of a lot of people, the private hospital makes profit as one's only aim. In fact, as the trade of curing the sickness to save the patient, the aim of private hospital and public hospital is the same. The private hospital should reinvent the good social image through one's own efforts. In charge of big to stand, think, it runs hospitals to be to run enterprises, make trade, must not pursue profits to maximize, must not practise usury on patient. Only stand fast at the bottom line of sincerity, could realize sustainable development. Over the past 13 years, health would rather the hospital insist " can stand luring, it is lonely to bear " Idea,with running hospital,go out of by one piece avenue to success,last first hospitals tertiary at hospitals privates national. The private hospital of association of Chinese hospital manages Liu JinFeng, president of branch, to point out, in order to establish the good image of the private hospital, the association will launch the private hospital demonstration project, recommend running a responsible hospital: Responsible for patient, make common people satisfied; Responsible for staff, the approval in the industry; Responsible for society, let the government rest assured. (Reporter Bai JianFeng)


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