It is good at making managing the illegal health food advertisement " Seven inches "

It is good at making managing the illegal health food advertisement " Seven inches "
It is good at making managing the illegal health food advertisement " Seven inches "
It is good at making managing the illegal health food advertisement " Seven inches "
Liao HaiJin has been from the beginning of this year, the medicines supervision bureau of Sichuan Province food, to serious illegal medicines, problem of remaining incessant after repeated prohibition of health food advertisement, adopt " whether cancel code, fast to transfer to and website expose, supervise, suspend operations in order to rectify the mistakes, investigate and prosecute, delay and sell strictly especially " Seven effective measures, punish the illegal activities released in medicines, health food advertisement sternly, having made the obvious actual effect, the illegal health food advertisement drops by 9.6% compared with the same period of last year in the first half of the year. I think Sichuan Province the intersection of food and the intersection of medicines and supervision bureau control illegal the intersection of health food and advertisement can make so kind actual effect, mainly catch key links of examining and approving, monitoring, selling etc., carry out severely, just as illegal health food advertisement of hitting the target catching the poisonous snake " Seven inches " . It is without cease that the false health food advertisement has been managed for a long time. With the improvement of the living standard and enhancement of health care consciousness, the public's demand for the health food is being strengthened, advertising is people's cognition, important channel of buying health food. However, a large number of false illegal health food advertisements have appeared in all kinds of medias at present, and show a tendency to occur frequently, grow in intensity. On one hand, the illegal health food advertisement expands and propagates the health care function, suitable crowd, treats function wantonly, pass health food off as medicines, induce consumers to buy, use; On the other hand, some the public believes the false exploitation, has bought and eaten the not health food to the ill, not only waste the money but also affect the condition adversely. The illegal health food advertisement is not merely threatening the people's health, and upset the order of market of health food. It has already been the trend of the times, where the popular will inclines to manage the illegal health food advertisement. It became disharmonious sound of the society that the illegal health food advertisement remained incessant after repeated prohibition. It is in many aspects to trace it to its cause. But the author thinks, the odjective cause is that the laws and regulations are not complete, make the lawless person misunderstand each other and bore, have an opportunity to take advantage of, cause the breeding of false, illegal health food advertisement to spread. But the subjective reason is the drive of the economic benefits. It is the economic reason why the illegal health food advertisement produces to lure by promise of gain suddenly and violently puzzledly. Some health food manufacturing enterprises are in order to pursue profits, increase the economic benefits, ingore laws and regulations of the country openly, ingore interests of the masses of consumers, stick to one's old way, make a desperate move, some even invite the expert, star, celebrity to speak on behalf for him, make up or exaggerate the efficiency of health food wantonly, propagate curative effect directly creating something out of nothing, deceive the masses of consumers. But in order to obtain the economic benefits, check that " turn a blind eye to " is held to the health food advertisement the media Matter by attitude,it is be illegal to let release to travel at media advertisement. To health food operator, publish and improve its popularity through the advertisement, thus bring the considerable income, ad owner, advertising operator, the person who releases advertisement (media) The interests complement each other, both as whole interests, in addition ad owner and person who releases advertisement are uncertain, investigate illegally that there is certain difficulty, cause some illegal health food to overflow. Therefore is easy to find out, should radically treat the illegal health food advertisement this " persistent ailment " completely ,Except that the strict advertisement examines and approves and strengthens the monitoring of the advertisement, the more important thing is to cut off the roller chain of the interests. Only strike home, punish severely in accordance with the law, could root out the soil that the illegal health food advertisement breeds and spreads fundamentally. In this respect, the method of the medicines supervision bureau of Sichuan Province food is worth drawing lessons from naturally. At present, the food medicines supervision department though does not have direct law enforcement right to the issue main body, releasing carriers, the advertising operator of illegal health food advertisement, but it is bearing supervision responsibility for the advertising products of illegal health food, can well supervise and reach the reverse supervision of illegal health food advertisement through the products. So, while supervising the illegal health food advertisement, medicines supervision department should hit out the food voluntarily, adopt " in charge of the products and stop up the advertisement " Method,last source control, it is advertising without being set up sell health food last mechanism, supervise the enterprises that sells advertising health food of illegality especially, inspect to the advertising health food variety by random samples 100%, and follow and supervise, increase and check the frequency, discover the problems to deal with severely and and will violate legal provisions the bad behavior will be placed on record, list in sincerity and evaluate. Meanwhile, food medicines are supervised, administration for industry and commerce should divide the work according to the duty, strengthen inspection and monitoring of key ad owner, key advertising agency, key media, combine supervising the special renovation at ordinary times with. Implement the working mechanism of jointly enforcing the law, form the strong resultant of forces of attacking illegal health food advertisement, cooperate actively, communicate in time, set up the coordination of illegal health food advertisement, transfer, investigate and investigate and prosecute and fruit the notification mechanism, unite propaganda, broadcasting and TV, journalism department, implement every management system of media's advertisement, supervision strengthening the health food advertisement and releasing links. In addition, many kinds of supervision means of can also adopt the warning of consumption, administrative announcement, administration to propose ing etc., expose to the society the advertising case of typical illegality, especially to repeatly checking the repetition offence's ad owner and media hell to pay, until ordering to withdraw from the advertising market in accordance with the law. To releasing the false health food advertisement of a serious nature, order to suspend the sale of this product, to the one that is suspected of being involved in committing the sham publicity guiltily, transfer to the judicial authority and investigate criminal liability in accordance with the law. There is reason to believe, so long as hit the target and hit ruthless " seven inches " ,The illegal health food advertisement can unquestionably get effective administration, thus return the true appearance of an advertisement of health food, make it really become the public's healthy messenger. (Author's unit: Food medicines supervision bureau of water district of Xinyu market Chongqing of Jiangxi Province)



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