Shang of the tea oil tree The great tea-seed oil of gold recalls the door and is traced back to
Shang of the tea oil tree The great tea-seed oil of gold recalls the door and is traced back to
Great tea-seed oil Limited Company of the money of Hunan (are abbreviate as " The great tea-seed oil of gold " )The most unwilling what has been seen is, are well-known for such a way for the moment " " . In the afternoon of September 1, in the besieging and chasing sound of public opinion, the great tea-seed oil of gold admits, as far back as 3 of this year, April, this company once recalled tea-seed oil of problem related to 9 batches twice. It is the carcinogen of detection to recall the reason " Benzene combines (a) Zhyuan " The content exceeds the national standard limit. In the afternoon of September 3, great tea-seed oil Vice President Zhou YiPing examines oneself to claim, " recalled secretly " originally with gold ,Once announces that will influence the production and sales of the company while worrying exceeding standard news. This moment " Candid" ,It seems that it is difficult to retrieve " Recall the door " Negative to assault,there are great tea-seed oil spend give a great discount brand good reputation degree made to bother about already until the past two years on gold. The getting to the bottom of public opinion, " soft rib " touching this relying mainly on tea-seed oil, new army of fast growing oil : And upstream resource shortages are in the fierce swirl that vies for being fought for. Hard-to-get tea tree The tea-seed oil is also called " The oil of camellia " ,Taken from the seed of the tea oil tree knot, it is one of the Chinese local product oil. The tea oil tree belongs to camellia subject, the perennial evergreen bush or small arbor. Every province of the South of China grows, the tea-oil camellia produces the large province in Hunan, Jiangxi, Zhejiang, Anhui, Guangxi,etc., among them regard Hunan as most. Qi Yang, located in the south of Hunan, there are " townships of Chinese tea-oil camellia " Title. Take low hills as the core within the territory of the Qi 's, he is suitable for congenital condition of culture of tea-oil camellia in climate, geological characteristic achievement. Here is the base camp of the largest great tea-seed oil of enterprise's money of tea-seed oil in Hunan too. The enterprise run by the local people in 1993 of this establishment, the first production base was built herein. Give in the great tea-seed oil of gold to the external impression, the abundant the Qi 's of resource of the tea-oil camellia, it is great tea-seed oil of gold to can be compared to" The back garden " . In 2004, Qi Yang was named in " township of Chinese tea-oil camellia " . In order to develop tea-seed oil industry, the Qi 's has specially established " the tea-seed oil produce the management office " (are abbreviate as " Do the tea-seed oil " ),Affiliated to the forestry bureau in the county. Tea-seed oil run the intersection of person in charge and Fang Liao claim tea-oil camellia construction of forest catch up with the intersection of oil and development speed of Company far. In recent years, because the rural laborer outflows, nobody takes care of tea and forest, make the area of tea and forest reduce, in addition fire, calamity such as being icy, Lao area Lin have, make a reduction of, increase. In Lao Lin transforms, because the land can not be circulated smoothly, the tea grower would rather guard and pluck the tea-oil camellia forest of the low yield, harvest " dew tea " ,Also unwilling transfer, has reduced management benefit of the forest of the tea-oil camellia directly, has restricted the scale of the tea-oil camellia, intensified development. The culture of the high-quality variety, but experience fund predicament. 0.067 high-quality the intersection of tea-oil camellia and forest need 1500 cost, it is 400 yuan about for state policies to fill at present. Need three years and can hang fruits until five years in the forest of the high-quality tea-oil camellia, and during this, because the natural calamity that can't be estimated of it is arid, icy to exist ng etc. is inclusive, processing company and tea grower with oil all has worry, it is unwilling to provide funds and undertake the risk. The Qi 's claims to add up to the forest of about 33333.333 hectares of tea-oil camellia, among them Lao Lin accounts for 28333.333 hectares, the forest of good quality and high output accounts for 1666.667 hectares. The forest of tea-oil camellia is mainly distributed in 17 villages and towns such as beach of Mao Zhu, Goddess of Mercy, plain boiled water, pasture, the Pan 's of large village,etc., headed by area of garrison post of the cogongrass bamboo among them. The forest oil yield of the old tea-oil camellia is in each mu for 3-5 kilograms; And the high-quality forest can reach each mu for 20-40 kilograms. The intersection of mountain range and village at open the intersection of county and the intersection of cogongrass and the intersection of bamboo and town Qi, one Deng whether tea grower recommend to reporter, have given tea and forest to villagers according to the number of people in the village. One's own family has 2 pieces of agricultural registered permanent residence only, there are only 4 tea trees in tea and forest assigned to, go up from foot of the hill to the mountaintop row. "Output little, we house charge 7 less than pure tea-seed oil last year, it was basically that one's own family took. " The same as Deng is surnamed tea growers, the tea-seed oil which most tea growers here produced at home, is produced in the food by oneself. In the cogongrass bamboo town government, trade union President Qiu in charge of the forestry introduces to the reporter, the whole town have the intersection of tea and the intersection of forest and 5333.333 of area at present, account for open the intersection of county and about 20% tea-oil camellia forest Qi. Tea and forest in the cogongrass bamboo town, give to villagers according to the number of people, pluck, extract oil respectively. A staff member insisting on anonymity of government's office of garrison post introduces to the reporter cogongrass bamboo, 5333.333 tea, in the forest, gold great to occupy very low part, " the 133.333rd forest great to provide funds of to transform the forest for gold tea " only at the town . As to tea and forest directly under the great tea-seed oil of gold, do to person in charge Liao Fang the tea-seed oil, claim: "This area is not easy to regard as, the cooperation form of they and tea grower is numerous. " Purchase tea seed, tea-seed oil of private investor in the Qi 's, not merely gold is great, have local famous tea-seed oil processing enterprise such as silver mere grain and oil. A oil expert insisting on anonymity of University of Science and Technology of middle and southern forestry claims, enterprises of oil of Hunan increase rapidly over these years, and the tea-oil camellia base increases slowly, tough the intersection of tea and forest set up tendency wear out, high-quality the intersection of tea and forest popularize difficult, cause some the intersection of oil and enterprise purchase the intersection of private investor and tea-seed oil, tea cake, extract oil by heat again directly. The tea-seed oil of a large-scale production of Jiangxi adds the industry and commerce to reveal, these market expansion of two years is very fast, oneself output enough Hao Jin, can't ensure demand, and workshop purchase, extract oil originally and the intersection of tea and cake refine again from extract oil by some a small one. The tea cake tea cake in great demand, the oil of oil presses the by product after processing. Make the tradition press the leftover bits after the craft, turn waste into wealth, even there is big commercial value, it is " infusion " The craft is the links that this great tea-seed oil of gold goes wrong too. There are two kinds of preparation method for the domestic edible tea-seed oil: Press the law and infusion law. It is to press the way to press the law with physics, squeeze the oil of camellia from the tea-oil camellia seed, it is a traditional abstraction craft. Spread the folk individual and extract oil in the workshop, adopt the indigenous method to press. The producing oil rate of this kind of method is low, the tea-seed oil color and luster is relatively bad too, but the products are safe. Infusion law is to pump and propose the oil of camellia from the tea-oil camellia seed with the solvent, then isolate solvents, must produce the tea-seed oil method finally. The appearance of the infusion law has supplemented the tradition and pressed the defect not high of producing oil rate in France, but use the chemical material to make solvents, seems particularly important how to manage infusion links well, totally separate the chemical material. At present, enterprise's more general method is to adopt two kinds of methods of pressing and infusion at the same time, namely press and get the seed process of the tea-oil camellia first " Press the original tea-seed oil " ,And then the remaining tea-seed oil, and then fully smoke and put forward with infusion law to tea cake, win " original tea-seed oil of infusion " . The tea-seed oil of the above-mentioned Jiangxi adds the industry and commerce to tell reporters, their company relies mainly on pressing and processing, produce and refine about 1000 tons of tea-seed oil in one year, readymade oil of the infusion law is less than 100 tons. And some local processing factories relying mainly on infusion law, the finished tea of infusion of one year The oil is about 2000 tons. Make and transfer to 31 edition Have and connect 25 edition Does he tells reporters, price 42,000 yuan / ton now of concise tea-seed oil pressed? ����� is bared Some good phenol ellipse dust? . 70,000 yuan / ton. This kind of cost variance, make some tea-seed oil have enthusiasm to the tea-seed oil of infusion very much to add industry and commerce, trader. Distributor, add the industry and commerce, recommend of the place of production of tea-oil camellia which reporter keep in touch, the processing factory of some tea-seed oil totally adopts infusion law to produce the original tea-seed oil, its raw materials only need to use tea cake. In year having a poor harvest in tea seed, even stale tea cake, will become and vie for accepting the goods. A tea-seed oil individual boss in Hunan Hengyang claims, the tea-seed oil which he himself pressed sold for 25 yuan for 0.5 kilograms last year, will rise to more than 30 yuan at least this year, because " there are little tea seeds " this year . County Goddess of Mercy beach town villager Wu claims that Qi is open, oil company or middle retailer, will come to the countryside to purchase tea-oil camellia product 2 times every year. One to come from house to house charging the intersection of tea and seed will it be will it be will it be the beginning October the end September, pluck fruit tea oil tree before and after the this; Accepted tea cake in 2 to 3 months hereafter once. Wu introduces, have few tea forest real revenues, change several pieces of money by selling tea cake every year by 0.2 hectares of oneself, "tea cakes are different according to bumper harvest year and lean year, the price is different. About 4 yuan for a cake in bumper harvest year, can be sold for 10 yuan for a cake at time of lean year " . " it was arid and too terrible last year, original bumper harvest year became lean year, look, all there is not a fruit on the tree now " ,Wu is which points to the hill of one side of the house the tea tree is said. He is very happy that has prophetic vision oneself, leave the tea cake of last year this year, it " can unquestionably sell for a good price this year " . Wu's tea cake piles the miscellaneous room at his home, already stale, does the stale tea cake have people to accept? Wu says: " it is lean year this year, someone will certainly vie for wanting " . Rushed to get in as to the stale tea cake, this newspaper gets from a plurality of news sources including extracting oil in the factory in conformity with the card. In open countryside Qi, private investment buy apparatus, squeeze the intersection of oil and seed, earn individual of processing charge, extract oil in the workshop for tea grower, seen everywhere. On the oblique opposite side of the government of garrison post of cogongrass bamboo nearby, " the cypress is cured to grow and extract oil in the factory " Person claim," whether sell for cake by pieces of prices fine to tea tea grower, be had tea cake of bumper harvest year accumulated at home generally, wait for poor harvest year to sell " ,It is common that the overstocked tea cake is stored in a wrong way staly. This personage claims, the factory presses all kinds of oils to extract oil, tea seed, vegetable seed, peanut,etc., it is basically all in a frantic rush to reach accepting and plucking season. What the factory collected is only processing charge to extract oil, charge according to the weight of squeezing oil seed. Sometimes, the tea cake that the factory will collect the tea grower too is passed on and sold, earn the price differential to extract oil, "after extracting oil in busy season, someone will come over to harvest tea cake by car, they are only middle dealers too every year, will be sent to the oil company after collecting tea cake in a large amount " . The great company of gold is among them too. This one middle dealer from tea grower, extract oil factory collect the intersection of tea and cake, send the intersection of oil and mode that Company extracts oil by heat and then to. " run quickly " Gold great until much make the intersection of oil and people of oil, seem, great gold the past two years tea-seed oil add in the industry and commerce behaving most outstanding. Guo QingBao claims that the Chinese oil network edits, in the field of small assortment edible oil, especially domain of tea-seed oil, gold great market scale and brand influence should be one of the best. In the past two years, the advertising media crusade of great tea-seed oil of gold is obviously strengthened. In 2005, the great tea-seed oil of gold held the introduction meeting of tea-seed oil in the Great Hall of the People of Beijing; 2007, the advertising section before CCTV a set of " news hookups " of winning a bid; 2009, the advertising location in prime time before more than 30 million yuan " news hookup " of winning a bid. The advertising input of those years is expected more than 50 million yuan. On the present market of edible oil, the camellia oil brand has nearly more than 30 kinds, gold dragon's fish, good fortune arrive in edible oil giants such as the door,etc. and put out one's own camellia oil products one after another too. Before and after the great tea-seed oil of gold makes a show of power, it is exactly it while throwing and leading along with the wind by hand. 2008, gold great to lead heaven into, pursue, create, shoot. To throw to the wind, register capital to the agribusiness through the stock right, just hopes the other side can be listed, and then withdraw through the open market. Do large-scaly, it is one of the listing prerequisites. In October of 2009, are listed in once as the forum of the theme with the financing of small and medium-sized enterprises with Growth Enterprise Market, the great tea-seed oil high level of gold reveals, the company is accelerating share and changing, prepare to be listed, will submit the application material in 2010, at three year it is at Growth Enterprise Market or in light list board. At the end of the year of the same year, the great tea-seed oil marketing head office of gold settled in Beijing. At that time, great tea-seed oil Chairman Liu XiangHao said, the company should regard Beijing as the commanding point of strategy with gold, begin to march into the paces of the national market in an all-round way. He claims, the great goal of gold is, realize the annual sales volume of 3 billion yuan by 2012, strive the annual income from sales exceeds ten billion yuan by 2020, it reaches 133333.333 hectares, radiation to drive 333333.333 hectares of tea-oil camellia base, 66666.667 hectares of self-built tea-oil camellia base for the order to purchase and cover, introduce in two years when the wind throws, what the external world saw is, the advancing by leaps and bounds of great tea-seed oil of gold. June of 2010, great tea-seed oil company's general manager Zhou WenHui will call gold to the outside, the great tea-oil camellia planting base of gold, already 6666.667 hectares since 3333.333 hectares two years ago have been expanded; Producing can increase by 40% in two years, expand from 4 original production bases to 7 through merging; 27 provinces since several provinces increase on the market, produced more than 3 billion tea-oil camellia share. Meanwhile, the aspect of policy is a scene of advantages too. In October of 2008, Hunan Government issues " suggetion on speeding up the development of industry of the tea-oil camellia ". In November of 2009, the State Council sanctions issuing <
|
No comments:
Post a Comment